The myth of the Phoenix has always been one of my favorites. Don't you think there's just something too cool about a bird that has the wisdom to torch itself when it's hit the proverbial wall - only to rise from the ashes as a new improved model? And now I get to use this fabulous mythic creature as the mascot for my work. How fun is that?
Phoenix Rising® is all about corporate re-definition and re-invention. The concepts and process are based on knowledge I've accumulated during my thirty something years in the technology business.
Phoenix Rising is not a one-size-fits-all process. Actually, its as much art as it is science.
My goal with this blog is to share lessons learned - about what works and what just plain doesn't. I also hope to spark some new ideas and approaches and shed some light on some old ones. And, okay, maybe preach a little bit about things I see that make me go 'HUH?'. After all, I do have My Own Personal Soapbox.
My hope is that what you read here will fuel your journey as you move to redefine and recreate your company, its products, its market position.
Phoenix Rising isn't just for companies in dire straights, although many of the concepts I share were developed as part of my turnaround work.
The fact is that successful companies reinvent themselves in the face of changing markets and buyers. The really great ones live multiple lives - rising to lead yet again in new and ever evolving markets.
Want some examples? Just look at Apple, IBM, Microsoft and ever database-centric Oracle, er uh, Sun.
Now there's a flock of Phoenix that have risen again and again.
You can, too!
Congrats on the new blog, Rebel. Looking forward to your insights.
Posted by: AJ Brown | May 03, 2009 at 01:31 PM