As you begin a Phoenix Rising® process - you have to let go of all the tightly held assumptions, beliefs and just plain 'hard facts' you hold about your company, your value, your product, your customers and your market.
Some of them are true - but many of them aren't.
Markets and customers change. More often than not a company's beliefs about itself lag behind those changes.
Why wouldn't they? Even if you're selling to the masses at ever more commodity prices you still have a good business, right?
The danger is when 'false truths'
continue to drive company strategy long past their time.
Be just like the Phoenix. Take everything you know to be true and cast in into the fire of scrutiny. Question everything. Be tough, be fair and honest, and most of all - let your customers' perspectives be the most powerful flames of all.
After all, their
opinion - demonstrated by the dollars they spend with you - is what really matters, right?
Take the assets that stand the test - along with the new ideas born within the flames - and use them as the foundation to recreate your company.
The result will give you the best and brightest definition of your company, its power, the value it brings to customers today, and tomorrow.
It's always hard to get started. Human beings bring their perceptions and beliefs with them every where they go - including their business beliefs.*** But the more diligent your are in your appraisals, the better the results.
So how do you kindle the fires of change?
Start with a Blank Whiteboard.
*** I'm writing about the common beliefs that I've asked clients to challenge through the years, beliefs that they need to rethink. You can check them out in Think Again.
Comments