Free Positioning eBook: It's Not About You Anymore

I was checking out a potential client's website. I found everything I ever wanted to know about the company.  About their unmatched experience and revolutionary products, their industry leading service and kicktail integration capability.  Their firsts  and awards, their executive team's impressive track record. It was a chest thumping extravaganza!

I couldn't find a customer story anywhere.  Just the obligatory logos on a page entitled 'Customer Success'. Two of the four links I clicked on were broken. Oops. Now  that gives a customer warm and fuzzies, doesn't it?

Positioning is one of the most important things you’ll do in your business life.  Positioning is what compels buyers to trust you. Great positioning weaves stories that touch our audience. The right stories attract buyers, and keep them coming back.  Chest thumping usually sends them packing.

To learn more about customer-centric positioning -

Download my Free eBook as a PDF

ITS NOT ABOUT YOU ANYMORE

OR      Link to an Interactive version

 

Its Not About You Anymore 

So, what’s in this eBook for you?  A simple yet effective approach to strategic positioning that works.

1.    Identifying our true value  - through the eyes of our audience
2.    Describing our value – with real-world evidence
3.    Spinning stories that touch our audience  - by letting our customers' successes speak for us

I hope It's Not About You Anymore will encourage you to take a different look at your organization and its strategic market positioning. 

Please let me know what you think.  I truly appreciate your feedback!

Comments

[Rebel]

Isn't that the truth! - If you want, check out my post entitled "The Most Important Marketing Question' under How To's,my ersion of your Who Cares? And then there's 'Go Thump Your Chest in the Gym' under My Soapbox. Sounds like you'll like them as well. THX MUCH for commenting - appreciate your time and thoughts!

[Jeff Ogden]

I'm certainly going to read your e-book, but I can only say "Amen" I've working in technology for years and all I see are a bunch of chest thumping chimps. "Look at me. Our wiz-bang, super duper, rocket fuel software is the best ever." Who cares?

www.findnewcustomers.net