eMarketing is a powerful revenue tool - for marketing and sales.
Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale.
In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line.
Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. Thanks to Web 2.0 we can attract prospects, begin our customer relationship, inform and entice qualified buyers - without ever directly engaging more expensive sales resources to nurture buyers along the way.
What an opportunity to change the game!
eMarketing Strategies for the Complex Sale is just the book to help your marketing team produce the most qualified prospects ever - prospects that are engaged and ready to buy. Albee helps your marketing teams create compelling content that informs prospects at each stage in the buying process – moving them forward through the buying funnel, quickly and effectively.
The goal? Contagious content that sells for you.
I've worked with Ardath for almost a decade now. I have never met anyone who better understands the ins and outs of eMarketing. Thanks to Ardath's expertise, my clients have effectively used eMarketing tools to increase revenues, shorten sales cycles, enhance sales productivity and increase marketing Return on Investment.
Check out her book and follow her recommendations. Your marketing and sales teams will benefit, just as my client have.
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